8 March 2011                                                                     For Immediate Release

XIKAR Announces New Prices on HC Series Cigars

XIKAR Becomes First Major Brand to Reduce Cigar Prices in 2011

US Retailers Embrace XIKAR's Dramatic Price Reduction

Kansas City, MO. - March 8, 2011 - XIKAR, Inc., a leading cigar and accessory company, announced a bold new pricing strategy for its highly rated HC Series Cigars.  This dramatic price reduction re-emphasizes XIKAR's long-standing commitment to value and fair price.  According to Jerry Dear, EVP Sales & Marketing, "the most common encounter in this age of inflation is a price increase driven by rising costs and increasing taxation.  XIKAR wanted instead to broaden our appeal and offer a wonderful cigar to everyone."  Consumers will enjoy an average cost savings of 18% per cigar repositioning the HC Series line to a compelling price range of $6-8 per cigar.

 "We realize this decision is unprecedented in the midst of many competitive price increases, but XIKAR's core values and culture demand that we listen carefully  to our consumers and respond accordingly," said Kurt Van Keppel, XIKAR's President.  

XIKAR will continue to produce all HC series cigars to the same exacting quality standards from boutique factories in Nicaragua and Honduras.  "The blends and the quality will not change," said Scott Almsberger, Vice-President of Product Development. "I personally guarantee that XIKAR HC Series cigars will continue to be produced using the highest quality aged tobacco, so consumers can continue enjoy they same great HC Series Cigars. 

Today, XIKAR HC Series cigars are available in over 500 cigar shops around the country, and plans are in place to increase U.S. distribution and expand overseas.

XIKAR's new lower prices will make it even easier for customers to enjoy a great cigar at a price point that is more affordable in today's economy. 

XIKAR is once again kicking off the cigar season with innovative accessories, featuring the 3D Mayan Collection, the Cloisonné Collection, and limited edition gift packs. "It's been a great 15 years of constant growth for XIKAR", says Van Keppel.  "With this bold action, this should be the best year ever!"

Additional Resources

For additional information, including HC Series Cigars and accessory information, please visit www.xikar.com.

For Media Enquiries:

XIKAR, Inc.

816-994-7154

Email: rmoreno@xikar.com